正交实验设计方法在B to B电子商务体系质量改进中的应用

电子商务在全球快速地发展，中国企业面临着由B to C方式向B to B方式的转变，本文采用正交实验设计的方法来解决已建成电子商务体系的质量，以满足新的需求。     

浅谈体育课的美育教学意识

学校体育课应渗透着体育美育的行为美,运动美和人体美.     

个性化的营销手段--定制营销

定制营销被美国著名营销学者菲利普·科特勒誉为21世纪市场营销最新领域之一.     

深圳高新技术企业供应链体系研究

相对于世界高新技术发展的低迷,深圳高新技术产业发展迅速,近10年来,深圳市高新技术产品产值年均增长50%,2002年,深圳市高新技术产业实现产值1710亿元.但随着深圳市高新技术成果产业化过程加快,导致产品种类增多,产品的技术复杂生提高,涉及的市场日趋细分化,遭遇到相同或替代产品竞争益发激烈,产品之间关联度越来越大,这一切,都加大了对深圳市高新技术企业供应链体系研究的重要性与急迫性.     

我国高新技术产业对外贸易特点及提高国际竞争力对策研究

高新技术产业作为一种新兴产业，是发达国家和新兴工业化国家重点发展的产业。近几年，我国高新技术产业发展迅速，尤其是对外贸易，增长速度已超过了全国对外贸易的平均增速，但也存在着竞争力不强等问题。本文通过数据，分析了我国高新技术产业发展的特点及存在的问题，针对性地提出了提高我国高新技术产业国际竞争力的具体措施。     

Exploring the interaction between incubators and industrial clusters: the case of the itri incubator in Taiwan

This article aims to explore the interaction between incubators and industrial clusters, which is an important linkage for local development but has not been analyzed in the literature. A model is proposed to describe this interaction. The Industrial Technology Research Institute (ITRI) Incubator within the Hsinchu industrial cluster, the core of Taiwan's technology industries, is considered to be an empirical case. This case is investigated with the proposed model and methods including data analysis, in–depth interviews, manager surveys and stakeholder analysis. It was found that the clustering effect in the Hsinchu industrial cluster is main factor in the ITRI Incubator's development. The ITRI Incubator in turn reinforces the cluster in some aspects as feedback. This result confirms the existence and importance of this interaction in local development. It is recommended that government officials and incubator managers take account of this interaction in operating an incubator program and utilize the proposed model to analyze the incubator's contributions to its industrial cluster.     

经济增加值(EVA)在经营决策评估中的应用

EVA是从股东财富最大化出发来衡量公司业绩的指标,国外许多大公司的成功实践证明了它的价值。本文从公司的经营决策评估角度探讨其应用性,试图为提高中小企业的科学决策水平提供一些帮助。     

Network Resources for Internationalization: The Case of Taiwan's Electronics Firms*

ABSTRACT This paper illustrates foreign direct investment (FDI) as the management of important network relations, using Taiwan's electronics firms as an example. Through FDI, seemingly small and weak firms propel the process of internationalization by making maximum use of external resources to which they have access. FDI often starts at a location close to the home base where support from the domestic networks can be drawn, subsequently moving on to more distant locations after investors have accumulated new network resources. The location chosen is usually an area rich in network resources or in close proximity to such rich networks. FDI enables the investors to construct a regional, or even global, sub‐network under their control to supply a set of wide‐ranging, differentiated and low‐cost products in a flexible fashion, and sometimes within close proximity to the markets. With this capacity for versatility, investors become valuable partners for multinational firms that offer global services.     

发展区域文化激发创造活力--关于加强柳州市文化建设的思考

文章在探讨区域文化的战略意义的基础上,阐述了加强柳州市文化建设的战略意义、指导思想、遵循的基本原则,探讨了推进柳州文化建设的对策,提出了通过实施十大工程和系列保障措施来促进柳州文化发展的思想.     

我国企业债券市场供给与需求的均衡分析

与股票和国债市场相比，我国企业债券市场的发展一直显得相对滞后与缓慢，我国企业债券市场清淡有其供求方面的主要原因，通过供求分析，为我国企业债券市场的健康发展提出了一些建设性的建议。